Lifecycle Practice

Practice the judgment calls of lifecycle marketing on screens like the ones you use at work: flow dashboards, a SQL console and an A/B testing tool. Free, in your browser, nothing to install, no account.

The Fernhill office in pixel art

The Fernhill officeYour first job at a made-up coffee brand. Pick what you were hired for (analytics, data, testing, or all three), and each workday every desk you're clocked in for gives you the next lesson.Start day 1 →

Or play one game on its own:

Lifecycle FilesA flow looks off this week. Read the dashboard, find what broke or prove nothing did, and say what you'd do. Seven levels.Play → The Test BoardRun a testing program on a copy of GrowthBook: plan a test, size it, read the result, decide what ships.Play →